Social ad platform 140 Proof has launched a new in-app ad unit that will allow advertisers to serve video content to consumers within social apps like Twitter and Facebook.
The ad unit is designed to enable brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns.
The product allows brands to add social and branding elements like video ratings and a tweet stream of social conversation around the video. Consumers can now also click to play the video from within the viewing experience itself.
Included in 140 Proof's in-app social video ad unit are creation and hosting, an HTML5 video player that allows consumers to watch the video from the page, a rating widget and a discussion widget that creates a feed of all tweets referencing the client's hashtags.
"A large percentage of social stream ads include a link to a video," said Jon Elvekrog, CEO of 140 Proof. "With 140 Proof's new in-app social video ad unit, brands can boost engagement around their videos by creating a rich, native viewing experience that is totally integrated into the consumer's use of the app and doesn't take them away from the social stream."
140 Proof today also said it increased its revenues 700 percent in 2011, with social stream ad buys by Fortune 500 brands more than quadrupling during the course of the year, doubled average media buys across all customers and increased Fortune 500 campaign size by 450 percent.
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