5min signs video syndication deal with The Style Network, G4, For Dummies and Meredith

Video syndication platform 5min has closed short-form syndication deals with The Style Network and G4, as well as For Dummies, and Meredith Corporation to distribute an array of how-to and instructional videos.

The company -- which reaches over 300 million monthly unique visitors -- already has more than 100,000 short-form videos in its library that distributes to some 350 unique websites.

Its latest deal calls for 5min to distribute online videos including:

  • From The Style Network: Makeover tips and ideas for women from the network's popular series such as "Clean House," "How Do I Look" and "Whose Wedding Is It Anyway;"
  • From G4: Game reviews, previews, tips, tricks and cheats from X-Play;
  • From For Dummies: A branded channel for some 120 For Dummies videos;
  • From Meredith: An initial 500 nice style videos, with 225 new videos each month.

"The Web has opened up extraordinary opportunities for major media brands to reach engaged and targeted audiences," said Ran Harnevo, CEO of 5min. "However, reaching these audiences has proven to be costly and difficult because they are fragmented across the Web, until now. By reinventing the cable network online, 5min enables content producers to reach niche audiences en masse through one distribution platform. This provides our partners with an instantaneous and significant new revenue opportunity."

5min currently has deals in place with the Food Network, HGTV, DIY Network, as well as a number of other content providers.

For more:
- see this release

Related articles:
FierceOnlineVideo leaders: Ran Harnevo, CEO 5min  
5min reaches 110M UMVs with 'How-to' online videos

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