Ad serving technology company, Videoplaza, lands $5M in VC

Stockholm-based Videoplaza, which has established itself as a leader in ad serving technology in Europe, has completed a $5 million funding round led by venture capital firms Creandum and Northzone. The company raised some $750,000-also led by Creandum and angel investors--in July 2008.

Videoplaza CEO Sorosh Tavakoli told FierceOnlineVideo the latest funding would be used to continue its syndication and multi platform strategy on the product side as well as commercial expansion to new European markets such as Germany, Spain and Italy.

Videoplaza has 25 clients in Europe and several Scandinavian countries, including:

TV4 Group, which is the largest commercial broadcaster in the Nordics; Ekstrabladet, the leading tabloid in Denmark; La Vanguardia, a top newspaper group in Spain;, a key syndication player in the U.K., and Incisive Media, which is a large business publication group in the U.K.

The company competes primarily with custom solutions built on top of traditional banner ad serving platforms like DoubleClick and Adtech, which aren't built for video and can be difficult to integrate into video players and get them to do things that make sense in a world of video.

"We are the clear European leaders in this space and know we can help our clients to increase revenues, reduce costs and help them stay on top of their video game," said Tavakoli. "We do that through a flexible platform built for video and by being integrated with the leading platforms in the video eco system. With the Videoplaza platform, publishers can monetize their content regardless of where the content is being consumed: on the publisher's own site, syndicated to third parties and other emerging devices and platforms."

Videoplaza also has offices in Paris and London.

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