Facebook’s aspiration to be a TV content creator will finally come to fruition next month.
The social media giant was initially reported to be planning a June debut for new, original TV series-like content on its platform. But Bloomberg now reports that the new shows will begin to appear in mid-August.
The shorter-form videos Facebook ordered have begun to roll in, according to the report, but its more expensive TV-style shows will be launched later.
Facebook has reportedly signed deals for video with publishers including BuzzFeed, Vox, Discovery’s Group Nine Media, ATTN and others.
According to Reuters, Facebook is putting together short- and long-form content for its ad-supported video service. The social media company is looking for 20- to 30-minute scripted shows, and 5- to 10-minute unscripted and scripted shows. According to the report, Facebook wants to own the long-form content but not the short-form.
Facebook is reportedly offering up to $250,000 for the long-form scripted series and looking to pay $10,000 to $35,000 for the shorter shows while offering creators 55% of ad revenues.
The plans seem to align with how Ricky Van Veen, Facebook’s hired head of global creative strategy, described the company’s strategy.
“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kick-start an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world,” said Van Veen in a statement provided to Recode.