Click-to-play video syndicator Alphabird and Meredith Video Studios are partnering to distribute featured branded-video content for advertising clients across the Meredith Video Network.
Branded-video content provides marketers with a media platform to reach a target audience; according to a 2010 Next New Networks study, viewers of original web series and branded entertainment are 250 percent more likely to be engaged in a brand than by watching traditional television programming.
"Using the click-to-play format on Meredith's network, Alphabird offers its clients a more engaging way to reach consumers beyond standard pre-roll video advertising," said Chase Norlin, CEO of Alphabird. "This emerging standard in branded video helps advertisers achieve higher performance levels for their media dollars."
The video network also allows the user to comment on videos, share with friends via Facebook and Twitter, add Meredith-branded video to his or her favorites and produce video with a web tool.
Meredith Video Studios has a growing portfolio including Better, an hour-long nationally syndicated daily lifestyle show currently airing in more than 80 markets; and broadband channels BetterTV.com and MyFirstBaby.com; branded entertainment ideation, video planning and production, targeted to women and produced by MVS for global marketing and advertising clients; and Parents TV, a video-on-demand service reaching 18 million Comcast cable homes.
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