Amazon adds Discovery content to its Prime library

Amazon (Nasdaq: AMZN) today said it has signed a broad licensing agreement with Discovery Communications, expanding its content library and pushing upward on Netflix (Nasdaq: NFLX) and Hulu.

The company said its Prime Instant Video library now includes a variety of content from Discovery, including hit TV series and specials from Discovery Channel, TLC, Animal Planet, Investigation Discovery and the Science and Military Channel, among others. Content includes series like Dirty Jobs, Say Yes to the Dress and  Whale Wars.

The deal ups Prime Instant Videos numbers to more than 17,000 titles--a 12,000 title bump since launching--including movies and TV shows. Amazon also has more than 120,000 titles for purchase or rent on Amazon Instant Video.

The Prime Instant Videos catalog includes content from partners like CBS, Fox, PBS, NBCUniversal, Sony, Warner Bros, Disney-ABC Television, Viacom Media Networks, Magnolia Pictures and Discovery Communications.

The Discovery deal gives users access to recent seasons as well as older catalog content.

For more:
- see this release

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Amazon's Kindle Fire heats up streaming video fight, too
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