Amazon lags behind Netflix and Hulu in popular content, analysts say

Amazon (Nasdaq: AMZN) still lags behind online video competitors Netflix (Nasdaq: NFLX) and Hulu when it comes to the amount of popular TV and movie programming it has licensed, analysts at Piper Jaffray & Co. found. The bank tallied the numbers of popular TV shows and movies available through various online video services and found Netflix's library to be the deepest and most balanced, according to a report in the Wall Street Journal.

Hulu has the most popular TV programming. That shouldn't come as a surprise, since the site was set up to be an online platform for major network TV shows. According to Piper Jaffray's numbers, Hulu has had 44 percent of the top 75 TV programs available for streaming over the last four years. Netflix has had 33 percent and Amazon has had 7 percent.

Among the top 50 movies, Netflix had 14 percent, Amazon had 11 percent and Hulu had none.

Those numbers could shift down the road, as Netflix maintains an original programming development strategy. "We expect Netflix will increase its focus on original programming and may, therefore, choose not to license certain non-exclusive content in the future," Piper Jaffray's analysts wrote.

For more:
- the Wall Street Journal had this story (sub. req.)

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