Amazon, Roku promote Sling TV with free streaming stick offers

Forget about trying to side-load the Sling TV linear service onto at least one device: Dish Network's (NASDAQ: DISH) new OTT app is now available on Amazon's (NASDAQ: AMZN) Fire TV and Fire TV Stick.

And those who don't own the online retail giant's streaming device may jump at this promotional offer: Signing up for three months of Sling TV can get you a Fire TV Stick for free, or a $50 discount off its bigger brother, the Fire TV.

Roku is offering the same promotion, with new Sling TV subscribers who sign up for three months getting its streaming stick for free or $50 off a Roku 3.

Current Fire TV device owners can sign up for a free two-week preview of the service, Amazon told FierceOnlineVideo. (Sling TV offers a free seven-day preview to other potential subscribers.) Current Fire TV device owners can download the Sling TV app from the Amazon app store, or--if they don't see it prominently featured on their device's home screen--they can search for SlingTV using voice search or typing the name into the search bar.

"The response since we announced Sling TV at CES has been overwhelming, and we're excited to officially launch the service on a great platform, like Amazon Fire TV," said Sruta Vootukuru, director of business development and operations at Sling TV, in a prepared statement.

Sling TV has steadily expanded the number of devices it supports during the past couple of weeks. Initially available only on Roku 3, iOS and Android-based devices and desktops, the app became available on all Roku devices a few days before its nationwide launch on Feb. 9.

The service also continues to sign up cable networks, inking a deal with AMC Networks to bring its channels to Sling TV in the near future. Univision is integrating several of its channels into the OTT service as well: As of Feb. 12, subscribers to the $20 core package have access to El Rey and Galavision, and channels in the $5 Sports Extra add-on are also active.

Sling TV noted on its website that its app will be available soon on Microsoft's (NASDAQ: MSFT) Xbox One and Google's (NASDAQ: GOOG) Nexus Player.

Separately, Amazon also added a few more apps and games to its Fire TV with its latest update, including Fox Sports GO, TED and WSJ Live, and Devolver Digital games Crossy Road and Game of Thrones--A Telltale Games Series.

For more:
- see this press release
- and Sling TV's device offers

Related articles:
$20 price point could be the key to Sling TV's 'escape velocity,' analyst says
Sling TV opens to U.S. subscribers; adds channels, expands Roku models
Cut-rate bundles are not a valid competitive response to Sling TV

Updated Feb. 12 with more details on accessing Sling TV on Fire TV devices.

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