Amazon said to be courting media apps ahead of set-top box launch

Amazon (Nasdaq: AMZN) is reportedly talking to media companies and app developers about contributing software and content to a streaming media set-top box that could be introduced by the holidays. The company has given some prospective content partners a mid-October deadline by which to submit apps that would work on the device, the Wall Street Journal reported.

An Amazon-made device would also surely feature ways for Amazon Prime customers to watch video included with the free-shipping customer loyalty program the e-commerce giant operates. If the device materializes this year--the Journal's sources provided the caveat that it might not--it would compete with other set-tops from Roku, Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG). Similar streaming media features are also built into major game consoles, which are increasingly being marketed as home-media hubs.

Beyond streaming movies and TV shows, the device could also be used to play games, the Journal reported.

For more:
- the Wall Street Journal​ had this report (sub. req.)

Related articles:
Intel reportedly wants help with its online TV plans 
Amazon Prime for iOS update includes Airplay support 
Fanhattan to introduce Fan TV set-top box

Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.