Amazon (Nasdaq: AMZN) Studios said it will shoot its new drama and comedy series pilots in 4K next year.
The online retail giant has been expanding into original online video production through its Prime Instant Video service. The company has five new comedy and drama pilots planned for 2014.
"We think customers are going to love watching these series in the highest resolution ever available to consumers and we can't wait to deliver it," Roy Price, director of Amazon Studios said in a press release.
Producing more 4K video could also help Amazon sell TV sets. The company introduced a guide to 4K video and stands to benefit if consumers decide they need 4K TV sets. Availability of programming will help make the case that a 4K set is a good investment--sets from top manufacturers cost more than $2,500 and up to $25,000.
- read the press release
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