Amazon Video Direct is expanding and financing content through a new deal with Funny Or Die to develop, create and distribute exclusive short-form videos.
The new shorts will premiere globally on Prime Video starting November 10. Amazon said this partnership marks the first time that AVD is investing in the development of original, exclusive new partner content.
For Funny Or Die, the deal is an expansion of the company’s current use of AVD as a means of distributing its content.
“We have had great success with showcasing our content on Prime Video through Amazon Video Direct,” said Brian Toombs, vice president of Partner Content for Funny Or Die, in a statement. “Our comedy has really resonated with the Amazon audience and we look forward to showcasing these original shorts on the service.”
The new video shorts are "Lovebirds," written and directed by Ahamed Weinberg, "The Jury,” written and directed by Anna Kerrigan, and "Soojung Dreams of Fiji,” written by SJ Son and directed by Hye Yun Park.
AVD functions as a YouTube competitor within Amazon, providing a self-serve distribution hub for studios and creators. AVD allows creators to get their content onto the Prime Video platform and offer it as an add-on subscription to Prime Video, as a one-time rental price or a one-time purchase price, or on an ad-supported basis.