American cable network AMC Networks (Nasdaq: AMCX) is among a recent group of investors who put $6 million into DramaFever, an online video platform that specializes in delivering foreign-language programming to audiences in North America.
Other DramaFever investors include: Germany's Bertelsmann and Mexico's NALA Investments along with Allen DeBevoise, chairman-CEO of Machinima, a gaming entertainment network, and Matt Coffin, founder of LowerMyBills.com.
The eclectic investment group is banking on a company that started in 2009 as an online platform for East Asian films and TV shows with English subtitles marketed to a North American audience. DramaFever now says it has 2 million unique advertising-supported visitors a month.
AMC, meanwhile, has been expanding from its base network fare of shows like Mad Men, Breaking Bad and The Walking Dead into a more global focus by the Sundance Channel. Bertelsmann owns FreemantleMedia which, in turn, makes American Idol. NALA previously invested in Summit Entertainment, which produced Twilight.
- see this story
Online video programming draws VC money, sponsor interest
DramaFever partners with Hulu; GoogleTV coming out party in May?;
DramaFever partners with Hulu to stream direct-from-Asia online video content