AMC Networks is officially launching its own virtual reality app that will host immersive experiences for series including “The Walking Dead” and “Into the Badlands” as well as other content
The app will offer viewers chance to be a walker from “The Walking Dead” or receive martial arts training from the “Into the Badlands” Fight Camp. There’s also a screening room that includes trailers and extended looks at the series.
In celebration of “The Walking Dead” returning, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam. The bonus scene will be available after the premiere on Oct. 22.
The app is available for iOS, Android, Gear VR and Google Daydream. AMC will soon add content to the app relating to “The Walking Dead,” “Into the Badlands,” new original series “The Terror.”
While more content is always welcome, particularly for consumers who regularly use virtual reality, the industry seems to be cooling somewhat on the prospects of the technology around media and entertainment.
At this year’s IBC show in Amsterdam, while the VR Industry Forum took steps to standardize the VR industry, other industry insiders seemed to indicate that VR was still having difficulty catching on.
"Still find it challenging on how we are going to ask people to put on headsets for the VR experience," said Adrian Drury, group technology strategy and insight director at Liberty Global.
Brian Sullivan, president and COO of the digital consumer group at 21st Century Fox, sounded similarly cautious as he as discussed VR on Friday during his keynote address.
“We’re a big investor in VR, but I don’t think any of us know where it will go from a mass consumer experience standpoint,” said Sullivan, who admitted he was a bit gun shy about VR considering he had gone all in on 3D TV when he was CEO of Sky Deutscheland, and the industry saw how well 3D played out.