Analyst: Netflix subscriber loss likely overblown

While there's no doubt that Netflix (Nasdaq: NFLX) has ben shooting itself in the foot recently, analysts at Piper Jaffray said in a recent research note that the predictions that subscribers were fleeing in large numbers are likely overblown.

The company said its own survey of Netflix users in August suggested 15 percent would leave after a price hike to the cost of combined streaming and DVD-by-mail subscription by some 60 percent. A survey in September, it said, showed just 10 percent planned to quit.

Piper Jaffray said its August survey showed most Netflix subscribers already were also subscribers of other services, like Apple's (Nasdaq: AAPL) iTunes, Amazon's (Nasdaq: AMZN) Prime and Redbox.

With prices for those services generally under $10 a month, it's likely that the turmoil at Netflix really won't affect subscriber rates substantially.

For more:
- see this Forbes article

Related articles:
Netflix says TV episodes make up more than half of its streams
Netflix scores big content deal with Discovery Communications
Research contends 30% of Netflix subscribers could cancel
Scrambling Netflix CEO Hastings apologizes, renames DVD-by-mail biz 'Qwikster'

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