Animoto expands video creation platform to allow 3rd-party hosting

Online video creation platform Animoto today rolled out its Partner Platform, which enables third-parties to include Animoto's video creation service within their own environments, helping customers create pro-quality video slideshows from photos and videos.

Animoto says it's targeting the Partner Platform at a range of businesses, with the selling point that it allows companies to customize the video creation service into their environments to increase customer engagement, offer an added-value consumer experience, and create incremental revenue streams. The New York-based company said it's already signed Kodak Gallery, AG Interactive Inc. and Aviary.com as partners, adding that it believes the platform fits all companies from Internet, mobile, and social media to imaging, publishing, and advertising.

 "Animoto has been a huge hit with consumers because our service, with a click of a button, turns users into editing geniuses and the subjects of their photos and video clips into movie stars," said Brad Jefferson, CEO and co-founder of Animoto. "Now, for the first time, we are opening up the Animoto platform to third party partners so they can share Animoto's movie making magic with their users.  We're excited to see how partners embrace this technology in all types of creative ways, some of which I'm sure we haven't even imagined."

Since launching its first Partner Platform last year, Animoto has been integrated into top company and brand websites such as Pepsi, Four Seasons, Bon Jovi, Photoshop.com and SmugMug. The new Partner Platform moves Animoto's service within the walls of partner websites instead of requiring a click-through to Animoto.

For more:
- see this release

Related articles:
Animoto partners with LIFE.com for video gallery creations
Animoto, SmugMug partner for cross-site video creation

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