Animoto, SmugMug partner for cross-site video creation

Video creation platform Animoto has teamed with photo- and video-storage site SmugMug in a two-way integration of the services that allows SmugMug users to create videos using Animoto and media stored on SmugMug; Animoto users, meanwhile, can export their personalized video creations to SmugMug for storage, sharing, and reselling.

“We’re pleased to announce our partnership with SmugMug as they are the trusted leader in photo and video storage and sharing for serious photographers,” Brad Jefferson, CEO and co-founder of Animoto said in a prepared statement. “Our business models are similar, offering valuable solutions to both consumers and professionals, so we think SmugMug and Animoto users will love how we’ve joined forces to make the video creation process of digital storytelling easier than ever.”

Animoto is based on its Cinematic Artificial Intelligence technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. Videos are produced in widescreen format and can be emailed, embedded on any website, or downloaded in DVD-quality formats for display on computers, televisions, and even large projection screens.

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