AOL will spend $50 million to purchase online video management company Vidible.
"AOL is focused on transforming the digital media environment by creating an open marketplace for video," Dermot McCormack, president of AOL Video and Studios, said in the press release, adding that the Vidible acquisition will "accelerate the mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe."
Vidible, headquartered in Bellevue, Wash., offers tools to help publishers sell video content to third-party websites. AOL, in the news release, said Vidible's video management tools will expand its video stack by increasing the availability and management of premium video to publishers and content owners.
Vidible's global platform includes premium original content, programming and a public publishing partner network to help AOL "create the most comprehensive set of tools in the marketplace for its partners to offer a highly differentiated experience optimizing yield and expanding premium reach for both," the AOL release said.
Financial terms were not disclosed, but a San Francis Business Times story said that Vidible, which has deals with 150 publishers generating more than 2 billion video views a month, "raised less than $5 million in the last two years."
The deal is just another in AOL's acquisition spree, joining the $65 million the company shelled out for 5Min in 2010 and $405 million for Adap.tv in 2013.
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