Apple casting broad recruiting net for cloud experts

Apple (Nasdaq: AAPL), which in October began pushing its users to the cloud and its iCloud consumer product, has been recruiting senior executives with web-application backgrounds as it likely prepares to broaden its cloud focus.

The Wall Street Journal said the moves will help enable Apple to shift more resources to cloud development and potentially expand the universe of devices to which it can make entertainment content--like movies and TV episodes--available. Two of its largest rivals, Google (Nasdaq: GOOG) and Amazon (Nasdaq: AMZN) already have pushed their way deeply into cloud entertainment offerings.

In June, when discussing iCloud, Apple Chairman Steve Jobs said about the move away from devices: "We are going to demote the PC and the Mac to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud."

The Journal said Apple was casting a wide net for talent, including director-level and above. In recent months, the paper sad, Apple has recruited heavily at lower levels, hiring engineers with experience in web based applications

For more:
- see the WSJ article

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