Apple eyes $100 billion business opportunity: Connected TV, home automation

Apple (NASDAQ:AAPL) has its eye set on a new business that could add $100 billion to its market cap: A connected Apple TV platform that ties into home automation. UBS analyst Maynard Um, in a research note, predicted that Apple is poised to take advantage of a new chip from Intel that is designed specifically for TVs and is set to debut in mid-2012. "We believe Apple will have to build out its own content ecosystem such that a set made by Apple could be differentiated enough from a content perspective to potentially lead to ‘cord-cutting,'" Um said. He also said Apple, à la Best Buy (NYSE:BBY), would offer professional installation by its own "Genius Squad." Article

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