Apple eyes $100 billion business opportunity: Connected TV, home automation

Apple (NASDAQ:AAPL) has its eye set on a new business that could add $100 billion to its market cap: A connected Apple TV platform that ties into home automation. UBS analyst Maynard Um, in a research note, predicted that Apple is poised to take advantage of a new chip from Intel that is designed specifically for TVs and is set to debut in mid-2012. "We believe Apple will have to build out its own content ecosystem such that a set made by Apple could be differentiated enough from a content perspective to potentially lead to ‘cord-cutting,'" Um said. He also said Apple, à la Best Buy (NYSE:BBY), would offer professional installation by its own "Genius Squad." Article

Suggested Articles

AT&T is nearly five months out from the launch of HBO Max and the service still doesn’t have distribution agreements in place with Amazon or Roku.

As for content, audiences have primarily tuned into entertainment and news programming.

Disney may be sandbagging Hulu’s international expansion plans to avoid having to pay more to Comcast, which still owns one-third of the service.