Apple, networks look at $1 TV episode pricing on iTunes

More iPad related news: Apple is planning to begin offering some TV episodes through its iTunes storefront at half price--about $1--in a test that will coincide with the release of the new tablet device.

The Financial Times is reporting that the company is working with content producers and studios to measure whether the lower pricing will significantly improve sales. The Times had few details on which networks had agreed to test the low-price waters, but the Wall Street Journal said some episodes from MTV, Viacom and Warner Bros. already had been marked down to 99 cent. Episodes generally are offered for $1.99 for standard definition and $2.99 for high definition.

Apple has so far declined to comment. It has been in talks with content providers since the fall.

iTunes has some 120 million active customers.

The Financial Times also reported that talks between the company and TV studios are continuing as Apple attempts to create a TV subscription service for its OTT service, Apple TV, or a new entity.

For more:
- see this Financial Times article

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