Apple reportedly pushing for family-friendly TV shows

apple phone (Pixabay)

Apple has reportedly emerged as quite the picky buyer of TV shows, insisting on only family-friendly series, or at least shows that can be sent out to all its devices without worrying about younger viewers seeing them.

According to Bloomberg, Apple is searching for comedies and dramas that have broad appeal, like NBC’s “This Is Us.” For now, Apple is staying away from the kind of explicit content that can be seen in shows from HBO and Netflix.

The company is also gearing up for an international programming push, hiring Morgan Wandell from Amazon and Jay Hunt from Channel 4 to push development in Europe.

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

Apple intends to have a slate of programs ready for 2019, according to the report, and intends to place them in its TV app as complements to other companies’ programming. Apple was previously planning to add its original TV shows to its Apple Music streaming service.

RELATED: Apple set a $1B programming budget for the year, report says

Apple has reportedly set aside a $1 billion programming budget for the next year or so. Most recently, the company announced plans to reboot Steven Spielberg’s “Amazing Stories.”

To run its original programming aspirations, Apple hired Jamie Erlicht and Zack Van Amburg away from Sony Pictures Television.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, in a statement. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple—there is much more to come.”

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, examines the work ahead for HBO Max after a leadership shake-up and the market impact of Locast.

After a prolonged period of uncertainty about subscriber totals for virtual MVPDs, 2020 has been the year of transparency for streaming TV services.

Virtual MVPD fuboTV posted a net loss of $99.8 million during the second quarter as its subscriber count held mostly steady.