Apple (Nasdaq: AAPL) added Red Bull TV to its growing list of Apple TV channels this week, amid rumors that it may soon refresh its streaming TV device with a software update or new hardware version. Meanwhile, activist investor Carl Icahn has been pushing the company to get deeper into the TV business.
Red Bull TV. (Source: Apple TV)
The Red Bull TV network features a mix of live programming, movies and clips and is the first example of a branded-content channel on the Apple TV, according to a report in Variety.
The new channel comes as speculation mounts that Apple is planning some sort of update to its Apple TV line. Apple's online store recently began to feature the Apple TV on its home page. And last week 9to5mac.com reported that the company is working on a new version of the box that would include far more apps and potentially a wireless router.
In the meantime, Icahn is pushing the company to develop a full-blown TV set capable of displaying 4K (UltraHD) programming. In an open letter to Apple shareholders, Icahn estimated revenue from such a TV set, if priced right, could reach $40 billion, the Associated Press reported.
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