With nearly 9 billion video-on-demand transactions performed in 2011, the potential to monetize that content is huge. But a paucity of working dynamic ad insertion (DAI) products has left that potential largely unrealized.
Digital media services company Avail-TVN today rolled out a new DAI content preparation service it said is a solution for content providers looking to tap into that revenue stream.
Using its Advanced Advertising Insertion and Marking service (AAIM), launched last year, Avail-TVN now can provide mid-roll content marking and stream conditioning services as an enhancement to the encoding and editing workflow. That allows DAI application at the edge and ensuring seamless playout.
Avail-TVN has added Placement Opportunity Authoring and management capabilities, which allow placement opportunity business rules to be made available through a POIS interface, under SCTE-130 standards, or inserted into the content metadata in accordance with CableLabs specifications.
"Until now, content providers have not been able to fully realize the promise of dynamic ad insertion," said Laurie Lawrence, chief marketing officer, Avail-TVN. "As TV Everywhere applications and increased use of on-demand services continue to change the face of television viewing, the ability to monetize content on any screen, in any environment will be a key component of the digital video ecosystem's growth strategy."
As part of its service development, Avail-TVN also offers interface support to manage the metadata exchange between content providers and operators.
Avail-TVN will demo its Advanced Advertising Services at The Cable Show next week in Boston.
- see this release
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