Azuki Systems, which earlier this month announced deals with Showtime and HBO to deliver programming to Apple (Nasdaq: AAPL) iPads and iPhones, today unveiled a solution for service providers looking to deliver managed and optimized OTT live and on-demand video.
Azuki said the service can extend service providers' managed set-top-box services to multiple screens, at home and on-the-go, with no impact to existing DOCSIS and IPTV infrastructure.
"Service providers now will be able to tap into the rich potential of OTT delivery," Azuki chief executive John Clancy told FierceOnlineVideo. "Managed over the top delivery makes an unmanaged network--the Internet--behave like the closed, managed networks service providers have been comfortable with."
Azuki manages OTT video delivery by simplifying and automating the process of normalizing and unifying media preparation, adaptive streaming, digital rights management, entitlement enforcement, analytics and monetization--including ad-insertion, across all consumer-owned devices.
The Acton, Mass.-based company said it can help service providers fully deploy the Azuki managed and optimized OTT video delivery solution for both live and VOD in less than 100 days.
"First generation OTT solutions like Netflix (Nasdaq: NFLX) and Hulu were largely viewed by service providers as the enemy, when in reality they are lucrative business opportunities," said Clancy. "With Azuki, it's no longer about OTT vs. the service providers; it is about the perfect marriage between the two. Service providers that leverage the power of a managed and optimized OTT video delivery in addition to their managed services and deliver a rich, consistent viewing experience across multi-screen devices on any network, will achieve leadership positions in today's world of video."
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