Blockbuster makes play for OTT movie delivery, kiosk & mail options, too

Struggling to stay relevant, Blockbuster is planning to launch a new video rental service that will make movies available in its stores, by mail, via kiosk and online. The chain will launch its strategy at January's Consumer Electronics Show with demonstrations of its technology, hoping to reestablish its once mighty grip on consumers who've migrated to digital delivery options from Blockbuster's traditional bricks-and-mortar outlets.

Reuters reports that the company is expected to announce its new set-top-box that will allow it to stream movies, probably in conjunction with online film services firm Movielink, which Blockbuster acquired last year. Its OTT play is expected to be a stand-alone box that will compete head-to-head with the likes of Apple TV.

For more:
- see this Reuters article

Related articles:
Blockbuster 'going concern risk'  
Blockbuster to stream online videos with CinemaNow

Suggested Articles

FierceVideo is putting together an Emerging Leaders feature, and we’d love to consider somebody from your organization.

Fastly announced Origin Connect, a direct private network connection between an organization’s origin server a Fastly Shield point of presence (POP).

Haivision launched Haivision Play Pro, a free mobile player.