Struggling to stay relevant, Blockbuster is planning to launch a new video rental service that will make movies available in its stores, by mail, via kiosk and online. The chain will launch its strategy at January's Consumer Electronics Show with demonstrations of its technology, hoping to reestablish its once mighty grip on consumers who've migrated to digital delivery options from Blockbuster's traditional bricks-and-mortar outlets.
Reuters reports that the company is expected to announce its new set-top-box that will allow it to stream movies, probably in conjunction with online film services firm Movielink, which Blockbuster acquired last year. Its OTT play is expected to be a stand-alone box that will compete head-to-head with the likes of Apple TV.
For more:
- see this Reuters article
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