Online video platform Brightcove is continuing its long-standing relationship with the Sundance Institute, helping it to expand live and on-demand video initiatives for the 2011 Sundance Film Festival, including the premiere of Life in a Day, YouTube's user-generated feature length documentary directed by Ridley Scott and Kevin Macdonald.
The festival, which runs from Jan. 20 through Jan. 30 in Park City, Utah, is planning to provide live video coverage of major events and screenings at the Festival, as well as a host of new on-demand content featuring interviews with artists and filmmakers, daily video highlights, roundtable discussions and more (Check out the schedule of events).
A press conference on Jan. 20 with Robert Redford and John Cooper will be the first of nearly a dozen events streamed live. Life in a Day, which Macdonald describes as "a time capsule that will tell future generations what it was like to be alive on the 24th of July, 2010," will be shown Jan. 27 at 6:15 p.m. MST. "It's a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world's online community," he said.
"The mission of Sundance Institute is to discover and foster independent artists and to connect those artists with audiences, and online video continues to play an important role in helping drive awareness and interest in the Festival each year," said Joseph Beyer, Director, Digital Initiatives at the Institute. "Working with Brightcove has enabled us to continually introduce innovative new video offerings that fans can access throughout the world. We are looking forward to taking advantage of Brightcove's live streaming capabilities this year as well as expanding the reach of our video content to new platforms and devices."
Brightcove has been the official online video provider for the Festival since 2008.
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