Online video platform Brightcove said in the first half of the year it has seen its global customer base double to more than 1,800 publishers, putting more distance between itself and the other nearly five dozen companies in the category. And, it said, it plans to introduce more product enhancements in the second half of the year while also building infrastructure and publisher support.
Brightcove said its expansion in Europe earlier this year--it opened offices in Spain and France in addition to existing offices in the U.K. and Germany--and a strong push in Japan have been fruitful; among the new clients the OVP has signed: Audi France, the Financial Times, Nikki and Virgin Media.
And while it's been busy adding to its customer base, Brightcove also has been innovating, introducing a comprehensive solution for media publishers to extend online video initiatives to the mobile Web and the iPad, expanding monetization features, and improving video quality with an enhanced cloud-based encoding engine. It's also made it easier for non-technical publishers to customize players and has launched new distribution options that make it easer for content owners to get involved in TV Everywhere initiatives.
The company in April announced it had completed a $12 million funding round, which it said would be used to expand its cash balance sheet and support the expansions and fund the rollout of new product lines like Brightcove Express on a worldwide basis, R&D innovation, and possible M&A activity. It also has been busily hiring salespeople to grow its customer base of small- and medium-sized businesses.
"Brightcove delivers more innovation, faster, and at a scale unparalleled in the online video platform space," said David Mendels, Brightcove president and chief operating officer. "And we're just getting started. In the second half of the year, Brightcove will ramp up nearly every part of its business, doubling down on new product enhancements while expanding infrastructure and support resources around the world."
As part of its continued efforts to grow its business in Asia, Brightcove also announced today that it's hired industry vet Dennis Rose as VP for the Asia/Pacific region. Rose previously was VP and general manager of Citrix Systems' APAC region.
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