Online video platform Brightcove is expanding its partnership with Ektron, a provider of web content management, social software and marketing optimization solutions, on a project that will help its customers streamline the online video publishing and content management process.
Through the partnership, joint customers can leverage Brightcove's media transcoding, management and publishing tools without leaving the Ektron user interface by dragging the Brightcove widget into a site, page, or marketing campaign. The widget will allow them to create a rich platform that can fuse text, audio, images and video. Ektron also supports inserting Brightcove's player embed codes manually for more customized video experiences.
"This is an exciting partnership that makes it easy for customers to take advantage of the most advanced online video platform and Web content management system in a fully integrated way," said Brightcove President and COO David Mendels. "Now thousands of marketers around the world can execute state-of-the-art video campaigns with the same efficiency as any other aspect of building and maintaining their websites and marketing campaigns."
For more:
- see this release
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