Brightcove expands partnership with Ektron

Online video platform Brightcove is expanding its partnership with Ektron, a provider of web content management, social software and marketing optimization solutions, on a project that will help its customers streamline the online video publishing and content management process.

Through the partnership, joint customers can leverage Brightcove's media transcoding, management and publishing tools without leaving the Ektron user interface by dragging the Brightcove widget into a site, page, or marketing campaign. The widget will allow them to create a rich platform that can fuse text, audio, images and video. Ektron also supports inserting Brightcove's player embed codes manually for more customized video experiences.

"This is an exciting partnership that makes it easy for customers to take advantage of the most advanced online video platform and Web content management system in a fully integrated way," said Brightcove President and COO David Mendels. "Now thousands of marketers around the world can execute state-of-the-art video campaigns with the same efficiency as any other aspect of building and maintaining their websites and marketing campaigns."

For more:
- see this release

Related articles:
Qik enables mobile video uploads to Brightcove players
Brightcove rolls out SDK for Android mobile devices

Suggested Articles

The wide proliferation of different streaming services has led to a rebundling trend that Apple could soon follow.

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.

Pluto TV says it now has approximately 20 million monthly active users.