Brightcove inks Financial Times as client in U.K.

Brightcove has landed leading British business newspaper the Financial Times as a client, continuing the push U.S. online video platforms have made into Europe in recent months.

Brightcove's player will replace the FT's current Maven platform for the 200-300 videos the media outlet publishes each month. The paper is looking to make better use of videos--it recently expanded it online video staff, but plans to get more of its general newsroom staff involved in the collection and production of video for its website.

Journalism.co.uk said the Financial Times is committed to expanding its video efforts and will spend more to establish video as a viable product of the newsroom. FT videos get more than one million views a month.

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