Brightcove's Video Content Exchange expands partners' content offerings

Online video platform Brightcove (Nasdaq: BCOV) has launched Brightcove Content Exchange, which gives some of its partners access to video from companies like AOL Video, Diagonal View, Internet Video Archive, NewsLook, ScreenPlay and Touchstorm, via its Video Cloud online video platform.

Brightcove partners can use the third-party video content on their websites and execute advertising strategies around the content.

"Most media publishers have limited resources to scale in-house video production, making it prohibitively expensive to satisfy viewer's constantly-growing appetite fresh content," said Chris Johnston, director of technology partnerships at Brightcove. "The Brightcove Content Exchange initiative makes large amounts of relevant, professionally-produced video content easily available and facilitates multi-party revenue-sharing arrangements."

The exchange allows content owners to retain controls over their content while still giving publishers the ability to determine how and where the content will be published. Content owners also can un-share content when needed and make it easy for publishers to identify the owner of each video.

"The demand for high-quality, relevant video is growing, and our participation represents the next level of a partnership that has successfully created a unique opportunity for thousands of clients to easily access premium video," said AOL Video SVP Ran Harnevo.

The Brightcove Content Exchange is now available to qualified Video Cloud Pro and Enterprise edition customers.

For more:
- see this release

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