Cablevision, other pay-TV operators find new earnings opportunity in advanced advertising

DAI advertisingOver-the-top video's disruption of the cable industry has been keenly felt for the past few quarter especially, as pay-TV subscriber numbers have steadily dropped. But traditional operators may have found a new source for revenue: advanced advertising services like dynamic ad insertion (DAI), programmatic buying and selling, and the audience data gleaned from these services. Cablevision, for example, said it brought in $32 million in the third quarter of 2014 from selling local ads that are served to viewers via addressable data from set-top boxes.

How is advanced advertising changing the game for pay-TV operators? Daniel Frankel explores the various facets of this industry segment in his latest FierceCable report.

Check out the special report here.

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