Canadian cable company Rogers goes live with On Demand Online

Canadian cable company Rogers Communications is headed for a full launch of On Demand Online -- a.k.a. TV Everywhere -- on Monday, getting to market a couple of weeks before ODO parent Comcast is tentatively scheduled for its full launch in mid-December.

Seattle-based OVP thePlatform, which is owned by Comcast, is working with Rogers on the project; it's also tied in with Comcast, Cox, Cablevision and Time Warner on TV Everywhere projects, and as a platform of choice for a slew of programming networks.

Rogers, meanwhile, says it's still in the process of adding programming for its offering, and is looking outside its own stable for more.

The company said mobile service will be added in the second quarter and social media tools and site links will be added as the venture develops. Rogers also said it plans to stream live events. It says rights for a number of programs are still being negotiated.

Rogers says it will initially offer two levels for content delivery: a standard definition service and a higher quality offering. The Canadian company says it also plans to employ usage meters as part of the service, which will affect how customers use ODO and other services.

For more:
- read this mediacaster article

Related articles:
Canadian cable company working with thePlatform on OV initiative 
Comcast, TW CEOs offer details on TV Everywhere