Canoe's dynamic ad insertion drives joint venture's upward trajectory

Chris Pizzurro, CanoePerusing the marketing material of Canoe Ventures, the joint venture launched by pay-TV operators including Comcast seven years ago to focus on advanced advertising solutions for the cable industry, you'd think you were driving by a McDonald's. The company touted 10 billion impressions served in 2014, a milestone for its DAI (dynamic ad insertion) service. FierceCable's Daniel Frankel spoke with Chris Pizzurro, head of product sales and marketing for Canoe, about the company's upward trajectory in this Hot Seat interview.

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