For CSI: Miami fans--those who remain, anyway--all is not lost after CBS this week announced it wasn't bringing the one-time ratings behemoth back for an 11th season... the show will soon be available on Netflix (Nasdaq: NFLX).
The show, which debuted in 2002 (and actually was mostly shot in California, not Miami), was a long-time cash cow for the network and at one point counted some 20 million viewers. But time, and increasingly tired plots, cut that audience in half.
"CSI: Miami leaves an amazing television legacy--a signature look and style, global popularity and as a key player in CBS's rise to the top over the past decade," the network said in an emailed statement.
Netflix won't have exclusive licensing rights to the police procedural drama that starred David Caruso, Emily Procter and an endless array of gruesome homicides. The network also will shop it for reruns on other networks and online as well.
Netflix, though, has been a significant player in CBS Chief Executive Les Moonves' digital distribution strategy, a strategy that has paid big dividends for the company.
- see this article
Online video's expanding impact on the bottom line
Netflix lands multiyear content deal with 20th Century Fox for Latin America
CBS Q1 results show online video content deals are driving growth
Report: Netflix, CBS in talks to revive 'Jericho'