CBS makes more ad revenue from online video than broadcast, report says

Here's one reason we may see broadcasters make a seismic shift from airwaves to lightwaves (er, you know, fiber optic networks) in distributing their content. CBS Corp. reports that it makes 10 to 20 percent more ad dollars per viewer from its streaming content than from broadcast content. And according to its chief research officer, David Poltrack, that amount will only increase because: "Demand for our online video is through the roof." Variety's Todd Spangler has the details in this article.

Suggested Articles

AT&T is still testing its Android TV-based set-top box for its upcoming streaming TV service but Netflix says there’s already a deal to integrate the…

Netflix came up short of its own forecast for subscriber additions during the second quarter but the streaming company notched growth in revenue and operating…

According to its survey, the current most popular shows on Netflix are "Orange is the New Black" (about 7% of respondents) and "Stranger Things…