CBS said it set another sign-up record and that subscriber growth is spiking since “Star Trek: Discovery” debuted about a week ago, but the network is still shying away from providing concrete numbers.
The network said that All Access subscriber growth is up 200% year over year since the debut of “Star Trek,” leading to another record week for sign-ups after last week’s “Star Trek” premiere helped set a record.
“Consumer response to the launch of ‘Star Trek: Discovery’ has been tremendous,” said Marc DeBevoise, president and COO of CBS Interactive, in a release. “The buildup to the show’s premiere led us to a record-setting month, week and ultimately day of sign-ups. The second week of the series has also exceeded our expectations and is a credit to the brilliant and dedicated work of the show’s entire creative team and cast.”
CBS has long been touting the power of original content, in particular “Star Trek,” to drive subscriber growth for its streaming platforms All Access and Showtime OTT, although thus far, the network has been somewhat cagey in terms of revealing specific subscriber counts for its streaming services. But the network has continued to state its goal of 8 million combined subscribers for All Access and Showtime OTT.
Earlier this year, reports indicated that Showtime was at 1.5 million subscribers and that All Access was close behind. Then in August, during an earnings call, the company said it expected to reach the halfway point of its subscriber growth goal by the end of 2017.
“CBS All Access and Showtime OTT continue to grow beyond our expectations and are on track to surpass a combined 4 million subscribers by the end of 2017,” said CBS CEO Les Moonves in a statement (PDF).
CBS has also announced plans to expand All Access availability in other countries, starting next year with Canada. Australia is also on the company’s radar, particularly now that it won its bid to buy Australian broadcaster Ten.