CBS sees record 11.7M hours of March Madness streaming online

CBS may be celebrating as much as Duke after tallying its final numbers for March Madness on Demand. The networks said streamed more than 11.7 million hours of the tournament, a 36 percent increase from last year's then-record numbers.

And, said, it had more than 8.3 million unique visitors to MMoD players, a pretty heady complement to the network's broadcasting of the tournament, which saw a 5 percent bump from a year ago.

Some 575,000 UVs watched the final game between Duke and Butler, a whopping 75 percent increase over a year ago when North Carolina beat Michigan State.

" is thrilled with the continued growth NCAA March Madness on Demand in 2010," said Jason Kint, Senior Vice President and General Manager of "The growth is especially gratifying this year as it complemented a ratings success for CBS Sports' broadcast of the Tournament."

NCAA March Madness on Demand was made possible by presenting sponsors and NCAA Corporate Champions AT&T, Capial One and Coca-Cola.

For more:
- see this release

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