Chromecast gets HBO Go

HBO's TV Everywhere app HBO Go added support for Google's (Nasdaq: GOOG) Chromecast last week. The device lets users stream video from their smartphones, PCs and tablets to a Chromecast connected TV.

The addition of HBO Go gives a marketing and content boost to Google's $35 HDMI dongle just as the holiday shopping season ramps up. The device was introduced with support for just YouTube and Netflix (Nasdaq: NFLX) but has since added Pandora and Hulu Plus support as well. Chromecast owners who want to use HBO Go through the device will still need a pay-TV subscription from a participating distributor.

Whether other TV Everywhere apps will follow HBO's footsteps remains to be seen. TV networks and pay-TV distributors have been adding connected-TV device support for their apps at a steady clip in 2013. Most of this support has come on devices like the Roku or the Apple (Nasdaq: AAPL) TV.

For more:
- Read Google's blog post

Related articles:
Hulu apps get Chromecast support 
Apple TV adds Disney, Vevo, other apps 
Vimeo, Pandora, Redbox Instant, others lining up Chromecast support

Suggested Articles

After a beta launch late in 2018, streaming TV service Vidgo said it’s planning an official launch in late summer in time for football.

Adding insult to injury, Netflix is being sued by shareholders after the company missed its subscriber growth projections for the second quarter by a wide…

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T’s advertising and analytics…