HBO's TV Everywhere app HBO Go added support for Google's (Nasdaq: GOOG) Chromecast last week. The device lets users stream video from their smartphones, PCs and tablets to a Chromecast connected TV.
The addition of HBO Go gives a marketing and content boost to Google's $35 HDMI dongle just as the holiday shopping season ramps up. The device was introduced with support for just YouTube and Netflix (Nasdaq: NFLX) but has since added Pandora and Hulu Plus support as well. Chromecast owners who want to use HBO Go through the device will still need a pay-TV subscription from a participating distributor.
Whether other TV Everywhere apps will follow HBO's footsteps remains to be seen. TV networks and pay-TV distributors have been adding connected-TV device support for their apps at a steady clip in 2013. Most of this support has come on devices like the Roku or the Apple (Nasdaq: AAPL) TV.
For more:
- Read Google's blog post
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