CNN is rolling out its own TV Everywhere solution, one that will stream CNN video content to mobile devices, computers and Google TV, assuming they're authenticated pay-TV customers.
Users of the service, which the news organization demoed at South by Southwest, will use the CNN app to sign in with their pay-TV operator and then will be able to view the same programming currently being broadcast.The network says it expects to launch the service this summer.
The Time Warner (NYSE:TWX) property says it will deliver the same quality picture to all devices, using varable bit rate streaming, and will include options for video and text commenting and iReport integration, allowing amateur reports to be viewed alongside professional content.
Users also will be able to create video playlists, which will follow them from device to device and automatically sync. "Your playlist follows you to every device," said KC Estenson, SVP and GM of CNN.com. "Imagine just building your own CNN--the subjects you love, the topics you love--stacking those videos in your queue and carrying it where you go."
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