Comcast Interactive picks Auditude to manage online video advertising

Online video advertising platform Auditude has been selected to manage Comcast Interactive Media's video advertising across Comcast's portfolio of online properties including Fancast, XFNITY TV and Comcast.net, among others. The deal will allow CIM to scale its consumer, business and partnership requirements for bringing more content to the web, allowing it to work with content partners like Discovery, Scripts, Warner Brothers, MTV Networks, Lifetime, and their monetization partners like Yahoo! among others.

The deployment already is live on Fancast and Fancast XFINITY TV, with Comcast.net to follow.  Auditude's platform helps manage and integrate video advertising between CIM sites and content partners.

 "While others in the industry are discussing the promise of bringing increasing amounts of premium content online, Comcast Interactive Media is truly delivering on that promise," said Adam Cahan, Auditude CEO. "We see what they are doing as the next wave of consumer experiences for online."

Auditude already has relationships with Major League Baseball, Yahoo!, MySpace TV + Music, MTV Networks among others.

The company in March raised $11.5 in a Series B round of funding led by Redpoint Ventures along with previous investors Greylock Partners.

For more:
- see this release

Related article:
Online video ad insertion platform Auditude raises $10.5M

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