Comcast (NASDAQ:CMCSA) has rolled out a new iteration of its popular over-the-top delivery vehicle, Xfinity TV app, for iPhones and iPods, promising more than 6,000 hours of on-demand programming for its digital subscribers.
The Xfinity TV app allows subscribers to watch content on-the-go.
In the seven months since the Xfinity TV app launched, it's been downloaded more than 2 million times, and Comcast has steadily increased the amount of content available through it, nearly doubling it since February and increasing content partners to 25.
The new app allows users to filter content choices by genre and network, and eliminates the need for a manual set up process.
Comcast said the Xfinity TV app also can be used as a remote control and discovery tool, giving users the ability to browse and discover content across multiple platforms, whether it be available on online, On Demand or on TV; change TV channels in real time; and remotely program and manage multiple DVRs at home.
"Our development team will continue to add even more choices and personalized options to the Xfinity TV app, giving our customers access to the entertainment they want, where and when they want it," said Matt Strauss, SVP and general manager of Comcast Interactive Media.
- see this release
- see this MultichannelNews article
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