Comcast's 'video-on-demand on steroids' nearing launch

Some new details on Comcasts's plans for its TV Everywhere service--now On Demand Online-- came out of a Philadelphia Inquirer briefing with Comcast Corp. execs this week. Comcast said On Demand Online would expand from its current 5,000 test subscribers to all of its 24 million U.S. customers by Jan. 1, and promised shows like HBO's "Entourage" and AMC's "Mad Men" would be part of the line up.

Speaking at Web Summit 2.0, conference organizer John Battelle called it "video-on-demand on steroids."

Although it's not quite the ballyhooed TV Everywhere that Comcast and Time Warner talked about in June, ODO will have content from Time Warner, Starz, CBS and the Discovery Channel, with more content providers to be added, Madison Bond, Comcast's executive vice president of content acquisition, told the Inquirer, adding, "All the metrics are good, and we are just getting started."

Meanwhile, little has come out of talks between Comcast and General Electric on the possible sale of NBC Universal to the cableco. The Inquirer said talks are proceeding.

For more:
- see this Philadelphia Inquirer article

Related articles:
CBS joining Comcast on On Demand Online 
HBO, Cinemax will be offered in TV Everywhere trials
Comcast, TW CEOs offer details on TV Everywhere

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