Comcast shares more about On Demand Online

Comcast’s OnDemand Online -- nee TV Everywhere -- could be home for the holidays, at least that’s the message Comcast Interactive Media chief Amy Banse had for attendees at the NewTeeVee Live 2009 event in San Francisco.

Banse said the service could be ready to launch by the middle of the month, after undergoing successful tests in some 5,000 households. Among the other details she shared:

  • Comcast subscribers will get a significant amount of online content for a single fee.
  • No surprise here, but it may start out as a Windows-only environment, with users needing to download an app to take advantage of the service.
  • Users will be able to authorize up to three devices per account and will be able to stream from anywhere, not just their home connection. So, if you’re on the road, you’ll be able to access the service from your laptop wherever there’s Internet available.

Banso also said ad loads will differ on select programming as Comcast tries to get a feel for what viewers are willing to accept. "We are in the first inning with that, I think you will see different programmers play with different ad loads, and we are all going to find out from consumer reaction what the appropriate ad load is," Broadcasting & Cable reported.

For more:
- see this Broadcasting & Cable article

Related articles:

Comcast's 'video on demand on steroids' near launch 
CBS joining Comcast on On Demand Online 
HBO, Cinemax will be offered in TV Everywhere trials
Comcast, TW CEOs offer details on TV Everywhere

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