ComScore: Online video viewing time up 59% in December Y-o-Y

More than 182 million Americans watched online video in December, consuming a whopping 43.5 million videos, about 23.2 hours of viewing each. The numbers are significantly above those from a year ago, when 172 million Americans watched 5.2 billion videos for an average 14.6 hours each.

Click here to zoom in on this and other charts.

As usual, YouTube was at the head of the class. Nearly nine out of 10 people who watched online video in December watched some of it on the Google (Nasdaq: GOOG) property, and total viewing time per user increased 72 percent to 7.9 hours a month from 4.6 hours. Hulu, which had the next highest time per viewer actually saw a decline of nearly 35 minutes to just over three hours a month.

Vevo and Yahoo Sites ranked second and third respectively in the amount of viewers. More than 43 billion videos views occurred during the month, with Google Sites generating the highest number at 21.9 billion.

For more:
- see this release

Related articles:
Online video's 2011 story a bestseller in the making
U.S. viewers watch 40.9 billion videos in November
Echo Boomer generation blowing up pay-TV model as they embrace online video

Suggested Articles

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

Subscriber growth is still the key metric by which Netflix’s performance is measured. By that standard, the company just posted some disastrous second-quarter…