More than 182 million Americans watched online video in December, consuming a whopping 43.5 million videos, about 23.2 hours of viewing each. The numbers are significantly above those from a year ago, when 172 million Americans watched 5.2 billion videos for an average 14.6 hours each.
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As usual, YouTube was at the head of the class. Nearly nine out of 10 people who watched online video in December watched some of it on the Google (Nasdaq: GOOG) property, and total viewing time per user increased 72 percent to 7.9 hours a month from 4.6 hours. Hulu, which had the next highest time per viewer actually saw a decline of nearly 35 minutes to just over three hours a month.
Vevo and Yahoo Sites ranked second and third respectively in the amount of viewers. More than 43 billion videos views occurred during the month, with Google Sites generating the highest number at 21.9 billion.
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