Comscore, Rentrak merge to create massive digital challenger to Nielsen

Digital measurement firm comScore is acquiring set-top box data measurement specialist Rentrak in an all-stock, share-for-share merger that could set venerable TV ratings firm Nielsen back on its heels.

Nielsen has already been casting nervous glances at the two measurement firms. ComScore, which has a market valuation of $1.7 billion, and Rentrak, valued at $697 million, are much smaller than Nielsen but got a head-start in digital measurement. Now, as more and more providers are shifting their content to OTT, demand is greater than ever for accurate measurement of both online and linear broadcast audiences. Nielsen has responded by adding social media engagement and other digitally-focused measurement efforts, but the combined powers of Rentrak and comScore could unseat the ratings giant. The Wall Street Journal has more here, and read the official announcement here.

Suggested Articles

NBCUniversal’s TV Everywhere apps may be pulled from the Roku platform this weekend as the companies continue to fight over deal terms for Peacock.

Alan Wolk, co-founder and lead analyst at TV[R]EV, breaks down the Paramount+ announcement and Trump's TikTok ban.

Discovery, Inc.’s public discussions about a new streaming service that pulls together content from all its brands could soon become a reality.