Comscore, Rentrak merge to create massive digital challenger to Nielsen

Digital measurement firm comScore is acquiring set-top box data measurement specialist Rentrak in an all-stock, share-for-share merger that could set venerable TV ratings firm Nielsen back on its heels.

Nielsen has already been casting nervous glances at the two measurement firms. ComScore, which has a market valuation of $1.7 billion, and Rentrak, valued at $697 million, are much smaller than Nielsen but got a head-start in digital measurement. Now, as more and more providers are shifting their content to OTT, demand is greater than ever for accurate measurement of both online and linear broadcast audiences. Nielsen has responded by adding social media engagement and other digitally-focused measurement efforts, but the combined powers of Rentrak and comScore could unseat the ratings giant. The Wall Street Journal has more here, and read the official announcement here.

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.