Connected TV set owners more likely to ditch pay-TV, Diffusion Group says

A person who owns a TV set that's connected to the Internet is more than twice as likely as someone who doesn't to strongly consider canceling his or her current pay-TV service. That was the finding of a Diffusion Group survey that looked at the so-called "cord-cutting" phenomenon.

The data showed that relatively few people--just 7 percent--say they are "highly likely" to cancel their cable, satellite or telco TV service. Among those who own connected TV sets, 8.8 percent gave that response, compared to only 3.5 percent of those who do not own connected sets.

The availability of online video services through their TV sets makes owners of those sets more likely to consider canceling traditional pay-TV service, Michael Greeson, president of the Diffusion Group, told USA Today.

For more:
- USA Today had this story

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