Consumer privacy regulation could tank pay-TV operators' online advertising strategies

New consumer privacy rules being proposed by the FCC this month could have a detrimental effect on the pay-TV industry, particularly when it comes to digital advertising, according to a new report by Moody's.

The broadband privacy proposal would require ISPs like Comcast and Time Warner Cable to obtain customers' permission in order to access and use their data. When it comes to advanced advertising, this could "handicap" both cable companies and TV networks that have been planning to increase their revenues from online advertising.

FierceCable has more details here.

Suggested Articles

AMSTERDAM – Comcast has reportedly acquired Metrological, an application platform developer that integrates OTT video services and other content into the pay…

AMSTERDAM – Along with its ubiquitous presence at IBC, Google is showing off new devices specifically built for its Android TV operator tier customers.

Disney and Microsoft signed a new five-year agreement to collaborate on new content production and distribution technologies using the Azure cloud platform.