New consumer privacy rules being proposed by the FCC this month could have a detrimental effect on the pay-TV industry, particularly when it comes to digital advertising, according to a new report by Moody's.
The broadband privacy proposal would require ISPs like Comcast and Time Warner Cable to obtain customers' permission in order to access and use their data. When it comes to advanced advertising, this could "handicap" both cable companies and TV networks that have been planning to increase their revenues from online advertising.
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