Dailymotion is based in Paris, but it's developing an increasing following among U.S. online video viewers. It's latest deal with Warner Music Group licensing music videos is bound to add a few more and give music industry site Vevo--which launched in December--a run for its money.
The deal with WMG will allow Dailymotion to offer users unlimited on-demand access to music videos, concerts and interviews featuring Warner's roster of artists. Users can create video play lists they can share with other registered users.
In the U.S., Warner Music will manage sales of targeted advertising and approved sponsorships embedded in the videos, and also will have access to the editorial sections surrounding the videos, providing its roster of artists with additional promotional opportunities.
"We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard," said Joy Marcus, General Manager of Dailymotion US." This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans."
Dailymotion has almost doubled its global and US audience in the past year while vastly expanding its library of premium and independent music video, film, TV and short video content.
Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide. It offers content from users, independent content creators and premium partners in high-quality and HD video. Dailymotion is available in 19 localized versions.
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