Video content sharing site Dailymotion has launched rapid-response, on-demand content hubs featuring programmed collections of content based on trending topics in social media, search, events and breaking news--all in near real-time. The move gives advertisers and Dailymotion partners an improved system to take advantage of targeting opportunities around topics and real-time events.
"In today's on-demand environment, viewers are looking for the fastest, easiest ways to discover and share content that is meaningful to them in the moment" said Joy Marcus, General Manager of Dailymotion, U.S. "Hubs build on our already successful curated channels strategy, enhancing the content discovery experience on Dailymotion."
The site selections contain selections from Dailymotion's premium, independent and user-generated video, built around events and interest areas consumers are actively looking for. The CES 2011 hub, for example, includes the latest clips from last week's Consumer Electronics Show in Las Vegas. The hubs make it easier for users to discover relevant and engaging content; it also gives advertisers the opportunity to reach targeted audiences.
Dailymotion says it will maintain a selection of permanent hubs, as well, including movie trailers, gaming, celebrity and music, updated regularly.
Dailymotion says it's making on-demand curation a significant part of its content and traffic building strategy, adding that curating content around interest areas has been a key factor in the company's rapid growth.
U.S. traffic to Dailymotion has doubled this past year to 15 million monthly visitors, while Dailymotion globally grew 45 percent in the past six months, becoming the 32nd most visited online destination with over 93 million uniques
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