Dailymotion sets new syndication strategy, opens California office

French online video sharing site Dailymotion is launching a new global revenue sharing program for publishers and has opened an office in Silicon Valley to help it develop partnerships with content owners.

SVP of International Development Luc Dumont, who will be running the Silicon Valley operation, told FierceOnlineVideo that Dailymotion is looking to take advantage of an explosion in demand for advertising in online video.

"The techonolgy is finally in place to allow us to move forward with this," he said. "There's incredible demand for advertising and we think we can be the first to innovate in that space.

"This new model is about creating a virtuous circle in our video ecosystem," he said.

The new program is aimed at getting more publishers to add the Dailymotion player in their websites, giving them access to Dailymotion's archive of some 21 million pieces of content, They'll get a piece of any ad dollars earned from viewing. Among the publishers already on board are TumTiki, MSN, Veoh, and TVGuide.com.

Dumont said Dailymotion already counts some 190 million monthly unique users across platforms via Dailymotion.com and other third-party embeds. The Dailymotion player is customizable, available for Web, mobile, tablets and connected TV platforms.

Dumont said the move to Silicon Valley will bring it closer to "the big publishers, the big Internet publishing companies" Dailymotion wants to enlist.

"We expect to see more collaboration with local big firms by being nearby," he said. "From a syndication perspective, it's easy to see that most web sites are here in California. It makes sense to be here."

For more:
- see this release

Related articles:
Frontier's TumTiki OTT play aims to woo a national audience, with a local touch
France Telecom's Orange in talks to buy 49% of Dailymotion now, 100% by 2013
Dailymotion rolls out on-demand content hubs

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